Premier global event platform accelerates growth

Deal Flash

Stillwell Partners has sold Advertising Week, a premier global event platform focused on marketing, media, technology and culture, to Emerald Holding, Inc., an operator of B2B events.

Advertising Week was founded in 2004 in New York. In addition to live and virtual events, the year-round global content platform also contains best-in-class e-learning from the world’s leading practitioners (AWLearn), original audio, video and editorial content (AW360), and proprietary event technology (AWLabs).

Emerald’s talented and experienced team helps its customers grow their businesses 365 days a year through connections, content and commerce. It expands networks that drive new business opportunities, product discovery and relationships through over 140 annual events, matchmaking and lead-gen services.

After completing our first phase of global expansion pre-pandemic, we are now focused on our next phase of growth. The momentum of change in the global marketing industry through the impact of rapid cultural and technological evolution has provided us with multiple growth opportunities. Accelerating these growth opportunities around content, education, further global expansion and our proprietary technology is at the heart of this partnership with Emerald. Herve, David and the Emerald team are the perfect growth partners to help us realize these plans. LANCE PILLERSDORF, CEO AND CO-FOUNDER, STILLWELL PARTNERS AND ADVERTISING WEEK, USA

Oaklins played a key role in facilitating this deal

Oaklins DeSilva+Phillips, one of our TMT teams in New York, acted as the exclusive financial advisor to the seller, Stillwell Partners, in this transaction.

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