PRM Factory has been acquired by Pro Direct Expérience
Marketing & Media Invest Group (MMI Group) has sold PRM Factory to Pro Direct Expérience. Financial details have not been disclosed.
PRM Factory specializes in performance marketing, generating sustainable and qualitative leads. PRM Factory's media desk offers lead generation with high conversion potential through 100% ad-hoc campaigns for a more profitable acquisition process for advertisers.
Located in Marseille, France, Pro Direct Expérience is a marketing and communication agency dedicated to customer relations.
This transaction is the first step to bring together leading players in marketing, communication and customer relations.
Oaklins' team in France advised the seller in this transaction.
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