Paaschburg & Wunderlich GmbH has been acquired by Bihr N.V.
The shareholders of Paaschburg & Wunderlich GmbH (P&W) have sold 100% of their shares to Bihr N.V.
Paaschburg & Wunderlich (P&W) is a well-established German developer and distributor of motorcycle spare parts and accessories. The company, headquartered in Glinde, Germany, offers a broad product portfolio with over 100 brands and owns six house brands, including renowned labels such as Highsider, LSL and Shinyo, for which the company runs its own in-house product development unit. P&W sells its products to a well-diversified customer portfolio of over 4,000 national and international B2B clients, ranging from specialized retailers and independent stores to online shops.
Bihr distributes motorcycle spare parts, accessories, tires, rider gear and workshop equipment. The company is located in Belgium, with additional branches in France, Germany, the Netherlands, Spain, the UK and Switzerland. Its distribution centers are based in France, the UK and Spain. Bihr serves professional clients in over 14 countries. Its broad range includes over 220 brands, including well-known house brands such as RST, Wolf, Tecnium, V Parts and Vector.
Through this acquisition, on the one hand, P&W’s distribution network will provide broader access to Bihr’s brand portfolio, particularly in Germany. Conversely, the roll-out of P&W’s motorbike parts and accessories will be accelerated by using Bihr’s distribution network. In addition, P&W’s newly established US subsidiary will serve to support Bihr’s private label expansion – primarily RST in North America. Dr. Oliver Moosmayer, former shareholder and managing director of Paaschburg & Wunderlich, has been appointed Bihr’s chief product officer and will focus on the development of all the group’s own brands for parts and accessories.
Oaklins’ team in Germany supported the shareholders of Paaschburg & Wunderlich GmbH throughout the sale process as exclusive M&A advisor. In an internationally structured and competitive sale process tailored to the client’s wishes, Bihr prevailed as the optimal strategic partner. Oaklins’ team in Belgium assisted with communicating with the buyer.
Christophe Piron
CEO, Bihr N.V.
Talk to the deal team
Related deals
Zephyr Group has acquired PK OEM Parts
Zephyr Group has acquired PK OEM Parts. With the entry of PK OEM Parts, Zephyr Group aims to achieve a consolidated turnover of approximately US$65 million in 2023. The acquisition will allow an increase in the services and product range offered to customers by leveraging the group’s know-how and logistical capabilities. Furthermore, the acquisition represents a step forward in the growth and consolidation strategy that Zephyr Group started in 2018 with the acquisition of Spanish competitor SKV.
Learn moreBaird Capital invests in Freemarket
Baird Capital has completed a growth capital investment in Freemarket. The investment supports Freemarket’s continuing fast growth and international expansion, as well as providing a partial cash-out to existing shareholders.
Learn moreStrahinjcica has been acquired by Studenac
The owner of Strahinjcica has sold the company to Studenac.
Learn more