Eterna has acquired Mercadeo Sin Límites
Eterna has acquired Mercadeo Sin Límites SAS to broaden its air fresheners and automotive care product portfolio.
Established in 1953, Eterna is a family-owned company that has grown to be a leading producer and wholesaler of household products and single-use medical devices in Colombia. With ten production factories in Colombia, Eterna exports its comprehensive portfolio to Peru and over ten other countries in the Americas and Europe. The product range includes both company-branded items and white label products, catering to third party clients, including major supermarket chains and hard discounters around the country.
Mercadeo Sin Límites is a family-owned company established in 2011 in Colombia. Originally founded as a marketing firm, the company has since evolved to specialize in the production of air fresheners and automotive care products. Its comprehensive portfolio encompasses both company-branded items and white label products tailored for third party clients.
Oaklins’ team in Colombia acted as the exclusive financial advisor to the buyer in this transaction.
Talk to the deal team
Related deals
Kaviari has received a minority investment from idiCo
Kaviari has received a minority investment from a pool of investors led by idiCo, alongside Bpifrance, IRD Invest and UI Investissement.
Learn moreAWC has acquired a significant minority stake in MyFitness
AWC AS, the investment company of the Norwegian family office Awilhelmsen, has acquired a 22.2% stake in MyFitness AS, the largest fitness club operator in the Baltics, becoming the MyFitness’ largest single shareholder.
Learn moreSalmo Group has acquired SAENGER Top Tackle and Westline Angelgeräte
Salmo Group SIA, a Riga-based family-owned fishing products vendor, has acquired SAENGER Top Tackle GmbH and Westline Angelgeräte GmbH, German wholesale distributors of fishing tackle across Western Europe.
Learn more