Provital GmbH has been acquired by EMERAM Capital Partners

Dr. Thomas Brandner has sold a majority stake in Provital GmbH to private equity firm EMERAM Capital Partners. The transaction secures the future development and growth opportunities of the pet food company as EMERAM Capital Partners takes on ownership and acts as its strategic partner.

The Provital Group, consisting of Provital GmbH and TN Logistik GmbH, based in Taufkirchen, is Germany’s leading provider of premium pet food in a direct-to-consumer sales system. Provital GmbH specializes in natural, high-quality dog and cat food under the established brand Anifit, whose products are specifically tailored to the needs of quality-conscious pet owners. Over 2,000 expert advisors offer professional and targeted advice and maintain close customer relationships.

EMERAM Capital Partners is an independent investment firm for mid-sized companies based in the German-speaking region. Its sector focus includes technology and software, value-added services and non-discretionary consumers. Since it was founded in 2012, the company has continuously grown and currently has more than 20 employees.

As an experienced M&A advisory firm in the pets sector, Oaklins’ team in Germany provided comprehensive support to Provital GmbH’s shareholder, Dr. Thomas Brandner, in the search for a new majority shareholder as part of his entrepreneurial succession.