Provital GmbH has been acquired by EMERAM Capital Partners

Dr. Thomas Brandner has sold a majority stake in Provital GmbH to private equity firm EMERAM Capital Partners. The transaction secures the future development and growth opportunities of the pet food company as EMERAM Capital Partners takes on ownership and acts as its strategic partner.

The Provital Group, consisting of Provital GmbH and TN Logistik GmbH, based in Taufkirchen, is Germany’s leading provider of premium pet food in a direct-to-consumer sales system. Provital GmbH specializes in natural, high-quality dog and cat food under the established brand Anifit, whose products are specifically tailored to the needs of quality-conscious pet owners. Over 2,000 expert advisors offer professional and targeted advice and maintain close customer relationships.

EMERAM Capital Partners is an independent investment firm for mid-sized companies based in the German-speaking region. Its sector focus includes technology and software, value-added services and non-discretionary consumers. Since it was founded in 2012, the company has continuously grown and currently has more than 20 employees.

As an experienced M&A advisory firm in the pets sector, Oaklins’ team in Germany provided comprehensive support to Provital GmbH’s shareholder, Dr. Thomas Brandner, in the search for a new majority shareholder as part of his entrepreneurial succession.

Service

M&A sell-side

Parties

“Oaklins’ German advisory team accompanied our M&A process with tremendous commitment and patience, bringing it to a successful conclusion. Their diplomatic skill, process experience and full dedication were crucial elements that greatly helped us. Many thanks to them for supporting us during this exciting phase for our company.”

Dr. Thomas Brandner

Shareholder, Provital GmbH

Talk to the deal team

Christian Moritz

Associate Director

Frankfurt, Germany
Oaklins Germany

View profile Get in touch

Maren Tietz

Associate

Frankfurt, Germany
Oaklins Germany

View profile Get in touch

Related deals

Valmiermuižas Alus has been acquired by Cēsu Alus

Private Equity | Food & Beverage

Valmiermuižas Alus has been acquired by Cēsu Alus

Valmiermuižas Alus has been acquired by Cēsu Alus AS through the purchase of 100% of its shares. The transaction enabled the founder’s exit and strengthened the company’s platform for continued growth within a consolidating Baltic beverage market.

Learn more

Armira has signed an agreement to acquire a majority stake in Viabus

Private Equity | Consumer & Retail

Armira has signed an agreement to acquire a majority stake in Viabus

Armira, a Germany-based investment firm, has signed an agreement to acquire a majority stake in Viabus, a leading Dutch tour operator focused on senior and young senior travelers.

Learn more

Capsol has been acquired by Angus Capital

Private Equity | Construction & Engineering Services

Capsol has been acquired by Angus Capital

Capsol has been acquired by Angus Capital as part of its strategy to build a leading construction services group alongside other portfolio companies. This partnership marks a new phase of growth for Capsol, providing the platform, resources and strategic support needed to accelerate its development and expand its market presence.

Learn more