Go to deals
Consumer & Retail | TMT

Website Travel Group has been acquired by Imperium Tourism Holdings PtyLtd

The owners of Website Travel Group have sold the company to Imperium Tourism Holdings Pty Ltd. Financial details have not been disclosed.

Website Travel Group is a tourism platform that connects agents (sellers) and operators (travel products). The group comprises a portfolio of leading Australian technology, retail and accommodation businesses which includes the brands Peterpans Adventure Travel, Backpackers World Travel, Travel Freedom, The Travel Project, Junction 6, Rainbow Beach Adventure Company, Dingo’s Resort and Frasers on Rainbow.

Imperium Tourism Holdings is part of the Imperium Group which focuses on investing in small to medium-sized businesses with strong operational and growth opportunities. The group already has existing investments in the travel and leisure space in luxury boutique hotels and restaurants.

Oaklins' team in Australia advised the seller in this transaction and ran a competitive and confidential sale process, managing interest from a broad range of travel companies and financial sponsors, resulting in a successful outcome for the client. This deal demonstrates the team's ability to handle complex corporate structures generating interest despite challenging business conditions.

Service
M&A sell-side
Parties

Talk to the deal team

 Chris  Tait

Chris Tait

Managing Director

Melbourne, Australia
Oaklins Henslow
 Nick  Andrew

Nick Andrew

Director

Melbourne, Australia
Oaklins Henslow

Related deals

Alon Blue Square Israel has issued bonds worth US$81 million
Consumer & Retail

Alon Blue Square Israel has issued bonds worth US$81 million

Alon Blue Square Israel Ltd. has completed a fundraising to refinance and develop the company.

Learn more
Sale of ProfiSMS to R22
Business Support Services | TMT

Sale of ProfiSMS to R22

NetBrokers Holding has sold ProfiSMS, s.r.o. to R22 Group.

Learn more
Bonnier Corporation has sold seven of its US titles to North Equity
Private Equity | TMT

Bonnier Corporation has sold seven of its US titles to North Equity

Bonnier Corporation has sold seven of its most popular US titles, including Popular Science, Popular Photography, Saveur, Outdoor Life, Field & Stream, Better You and Interesting Things, to venture equity group North Equity.

Learn more