Gü has been acquired by Noble Foods
The shareholders of Gü, the luxury desserts maker, have sold the company to Noble Foods. Financial details of this transaction have not been disclosed.
Gü, which was founded in 2003 by James Averdieck, is recognised as one of the fastest-growing food brands in the UK, with a leading position in the premium desserts market. Following its successful expansion into new product categories, such as ambient cakes and chocolates, as well as its growing success overseas, the shareholders approached one of Oaklins' teams in the UK to help identify the right partner to assist in taking the brand to the next stage in its development.
Noble Foods is the UK's largest supplier of eggs and egg products. The Gü management team will remain with the company after the acquisition and will manage the business as a separate entity.
Oaklins Cavendish, based in the UK, advised the seller in this transaction.
Talk to the deal team
Lord Leigh of Hurley
Oaklins Cavendish
Related deals
DP&S has become part of Verstegen Spice Group
Dutch Protein & Services (DP&S) has become part of the Verstegen Spice Group and will be positioned as an independent operating company within the group, the family-owned business of Michel Driessen, which also includes Verstegen Spices & Sauces. Through the transfer of shares from Chris Driessen to his brother Michel Driessen, the family businesses are reunited, creating a solid foundation for the next phase of growth.
Learn moreQSR chain in Central America has completed the refinancing of its existing facilities with a Colombian bank
The Central American division of a quick service restaurant (QSR) operator of a leading global fast-food chain has refinanced its existing facilities with a Colombian bank.
Learn moreValmiermuižas Alus has been acquired by Cēsu Alus
Valmiermuižas Alus has been acquired by Cēsu Alus AS through the purchase of 100% of its shares. The transaction enabled the founder’s exit and strengthened the company’s platform for continued growth within a consolidating Baltic beverage market.
Learn more