The shareholders of The Communications Agency (TCA), the brand response and customer relationship marketing agency, have sold the company to Communisis plc, the personalized customer communication services provider, for US$14 million.
TCA is a long-established, award-winning agency with broad capabilities and experience across all media channels including TV, experiential and digital. TCA’s longstanding clients include high street retailers, financial institutions and major charities such as Cancer Research UK. Its 42 employees will all transfer to Communisis under the deal, including its founder and chairman, Robert Prevezer, and chief executive, Adam Leigh, who will take on senior executive roles in the company.
Communisis’ communication services are principally delivered through print and direct mailing, so the transaction offers considerable scope for growth and revenue synergies with Communisis’ existing client portfolio, along with the cross-selling of other marketing services in social media, video, digital development and content marketing.
Oaklins Cavendish, based in the UK, advised the sellers in this transaction. The team's digital and media specialist that led the transaction said: “This was a great result for our clients and is a cornerstone acquisition for Communisis’ new design division. The marketing and communications sector is buoyant and there is an interesting universe of buyers for creative, digital agencies, as this transaction illustrates. We aim to be as creative as our clients in thinking outside the box and delivering the best results.”
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