Case study

2Touch Ltd. has been acquired by Parseq plc

Acxiom Corporation, an enterprise data, analytics and software-as-a-service company, has announced the sale of its UK call center operation, 2Touch Ltd., to Parseq plc, a leading European business process outsourcing service provider. The divestment is part of Acxiom’s strategy to focus on growing its core marketing technology business. Financial details have not been disclosed.

2Touch, an outsourcing company, provides multi-channel contact center, response handling and fulfillment services for businesses in the UK.

Parseq plc offers end-to-end business process outsourcing services. It operates in the space between multinational outsourcers and service line outsourcers. Its clients include the top ten international banks, utility providers, insurance companies and leading charities.

Acxiom Corporation, founded in 1969 and headquartered in Little Rock, Arkansas, operates as an enterprise data, analytics, and software-as-a-service company in the United States, Europe, South America and the Asia-Pacific. The company operates in three segments: marketing and data services, IT infrastructure management and other services.

One of Oaklins' teams in the USA advised Acxiom in this transaction in collaboration with UK-based Oaklins Cavendish.


What our client said

David Eisenberg, Acxiom SVP Strategy and Corporate Development, said: "The 2Touch divestiture is an important step in our strategy to refine our focus on our core marketing technology business. The Oaklins' teams worked seamlessly to evaluate the best possible alternatives for 2Touch and navigate the complexities of a cross-border corporate divestiture to deliver a successful outcome for all parties. We appreciate the senior level commitment from the teams and their relentless dedication in completing this important transaction."

Tombstone image for 2Touch Ltd.  has been acquired by Parseq plc

Key deal contacts

Bradford A. Adams

United States

Managing Director

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Kevin Atchue

United States

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John Farrugia

United Kingdom


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