The private shareholders of Admeta have sold the company to WideOrbit Inc. Financial details of this transaction have not been disclosed.
Admeta, based in Sweden, provides sophisticated yield optimization solutions that help premium publishers significantly improve digital revenue. Admeta’s core functionality includes artificial intelligence-based learning, dynamic floor pricing, full premium programmatic support for private marketplaces and Deal ID. WideOrbit intends to leverage Admeta’s advanced optimization technology across programmatic solutions for both broadcast and digital.
WideOrbit Inc. is the leading provider of advertising management software for Media companies, providing innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. The company has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. WideOrbit is headquartered in San Francisco, with offices in Seattle, Denver, Dallas, Vancouver, Birmingham (AL), Agawam, and in Paris (France) and Gothenburg (Sweden).
Oaklins' media specialist team in New York advised the seller in this transaction.
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