Private equity fund Euromezzanine has sold Welcome Real-time, the global loyalty and marketing solutions provider for retail banks, to Collinson Group. Financial details have not been disclosed.
Established in 1996 in France, Welcome Real-time provides a comprehensive solution aimed at managing customer loyalty programs based on payment transactions. Its unique, award-winning technology integrates banking and retail systems, enabling banks, card issuers and retailers to deliver special offers, point redemption schemes and other real-time communications to consumers at the point of sale.
UK-based Collinson Group is a global leader in shaping customer behavior to drive revenue and add value to its clients. The group offers a unique blend of industry and sector specialists, who together provide a market-leading experience in delivering products and services across four core capabilities: loyalty, lifestyle benefits, insurance and assistance.
Oaklins' team in France advised the seller, initiating discussions and identifying the market experience and advisor skill set required to meet the prospective client’s needs. Working in collaboration with one of Oaklins' teams in the USA, twenty qualified and highly interested buyers where identified through a disciplined sale process. The seller ultimately received attractive offers from two qualified buyers.
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