Case study

Blue Box Holdings Ltd. has acquired Infantino

Blue Box Holdings Ltd., an international infant, juvenile and toy products company, has acquired Infantino, the infant products brands. Financial details of this transaction have not been disclosed.

Based in Hong Kong, Blue Box was founded in 1952 and operates three manufacturing plants in China. The acquisition will allow the company to continue building on its position as one of the leading vertically-integrated infant, toddler and toy products companies by adding Infantino to its portfolio of international brands, including B kids, bbi and Elite Force. Under the acquisition, Blue Box plans to supplement Infantino’s existing infrastructure with its own substantial product development, sourcing and international distribution capabilities. “We are thrilled to add Infantino to our brand portfolio,” said David Chan, chairman and CEO, Blue Box. “We have been longtime admirers of the Infantino brand and management team and look forward to working together to further strengthen Infantino’s position in the market and expand into new product categories and geographies.”

Owned by Step2 Holdings, LLC, Infantino’s product categories include developmental toys, activity gyms, playmats, infant carriers, travel accessories and feeding products.

Founded in 2006 and based in the the USA, Step2 Holdings, LLC primarily operates in the plastic products manufacturing, as well as the dolls, toys and games manufacturing sector.

Oaklins' team in Hong Kong acted as financial advisor to the buyer in this transaction.

Tombstone image for Blue Box Holdings Ltd. has acquired Infantino

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