The management team and Epsilon Partners LLP have sold a 67% stake in LpG Holding ApS (LogoPaint) to Erhvervsinvest, a private equity firm that invests in small and medium-sized Danish companies, for an undisclosed consideration.
LogoPaint supplies 3D CamCarpetsTM, displaying sponsor logos in high impact format, to sports events worldwide. 3D CamCarpetsTM are two dimensional physical signs which are placed on or near the playing surface in sports stadiums but where the logo is distorted such that it appears to be “standing up” in 3D when viewed on television screens. 3D CamCarpetsTM have revolutionized sports advertising by opening up new space on and around the pitch for corporate sponsors to display their logos on TV.
Kurt Henning, CEO of LogoPaint said: "We look forward to continuing the development of LogoPaint and we will keep focusing on the great opportunities in the market. Erhvervsinvest is an owner with access to both capital and skills who can help us to take advantage of new opportunities together with the management and the employees."
Oaklins Cavendish, based in the UK, advised the seller in this transaction. Oaklins' Danish team identified the buyer.
Angus Chilvers, CEO of Epsilon Partners LLP, commented: “Epsilon Partners enjoyed working with the British team, professionals with a deep knowledge of the sports, technology and media sectors. They were tenacious and patient in a long process, and did a great job to keep things on track to a successful conclusion. Oaklins' overseas reach was crucial in finding the right buyer for LogoPaint.”
Kurt Henning, CEO of LogoPaint, said: “Oaklins found the right partner for us. A partner who can ensure our further expansion outside Europe.”
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