Exxel Outdoors, LLC (Exxel) has acquired American Recreation Products (ARP) from Kellwood Company, LLC. Financial details have not been disclosed.
Headquartered in Los Angeles, California, Exxel manufactures and markets family-style sleeping bags, tents, children’s camp sets and apparel, among other equipment. Their product portfolio includes four company brands (Suisse Sport, X20, American Trails, Master Sportsman), licensed (Disney, Marvel, DC Comics, Hello Kitty, Realtree) and private label products. Exxel’s plant in Haleyville, Alabama, is the leading manufacturer of US-made sleeping bags.
ARP, a division of the Kellwood Company, LLC, is headquartered in Boulder, Colorado. ARP is home to a collection of the most well-known and innovative outdoor industry brands, offering a wide variety of technical and lifestyle equipment, apparel, and accessories to compliment any outdoor pursuit. American Rec’s family of brands includes Kelty, Sierra Designs, Slumberjack, Wenzel, Ultimate Direction, Mountain Trails, and Instabed. Its products are sold through sporting goods stores and outdoor specialty stores, as well as through mail order and Internet.
Kellwood Company, LLC operates as a subsidiary of Kellwood Holding, LLC. The company designs, manufactures, and markets a portfolio of premier contemporary fashion brands, junior and women’s fashion labels, and private label apparel. These brands cover a broad range of consumer lifestyles including Rebecca Taylor, Sam Edelman, Parker, XOXO, My Michelle, Jolt, Rewind, Democracy, Sangria, Jax, and Briggs NY. Kellwood operates retail stores and the e-commerce site for Rebecca Taylor. Kellwood Holding LLC is an affiliated portfolio company of Sun Capital Partners, Inc.
Oaklins' team in Cleveland advised the buyer in this transaction.
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