Nomura Research Institute, Ltd. (NRI), a US$3 billion global IT solutions and consulting services provider based in Tokyo, has acquired Brierley+Partners, Inc., a leader in loyalty and marketing solutions headquartered in Plano, Texas, for an undisclosed consideration.
NRI provides information technology solutions and consulting services, primarily in Japan. It operates in four segments: consulting, financial IT solutions, industrial IT solutions and IT platform services. Leveraging NRI's global consulting business, NRI is able to provide innovative IT solutions for investment banks, asset managers, banks, insurance providers, retailers and distributors. The company is focused on aggressively expanding its reach in the US and providing leading-edge solutions to its global, blue-chip customer base, particularly in the retail sector.
Brierley+Partners will complement NRI’s existing retail IT solutions business in the US, serving high profile brands including 7-Eleven, Hertz, GameStop and Express, and will operate as a new platform from which NRI expects to grow aggressively through follow-on acquisitions. In addition, NRI’s global presence and financial strength will enable Brierley+Partners to further advance its loyalty solutions and expand its presence around the world, specifically in Asia.
Founded in 1985 by Hal Brierley, Brierley+Partners has an unparalleled history of creating many of the world's most popular and measurably profitable loyalty programs. The company offers a complete suite of digital and direct marketing loyalty and customer relationship management services. “We are delighted to announce this transaction,” stated Jim Sturm, President and CEO at Brierley+Partners. "NRI’s passion for customer engagement is a perfect strategic fit for Brierley+Partners’ leadership in the loyalty and CRM industry. NRI’s global presence and financial strength will advance our offerings to our clients around the world and aggressively expand our innovative technologies. We are very excited about the great opportunities this will create for our customers and employees across the globe.”
One of Oaklins' teams in the USA served as the exclusive financial advisor to the buyer in this transaction.
Bradford A. Adams
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