Case Study

Brandmuscle, Inc. has been acquired by American Capital Equity

Brandmuscle, Inc., the leading pure-play local marketing automation platform and a portfolio company of The Riverside Company, has been sold to American Capital Equity for an undisclosed consideration.

Offering a comprehensive local marketing automation platform backed by 24/7 on-demand support, Brandmuscle helps national brands capitalize on opportunities and local market conditions with brand-compliant, customized marketing across all mediums and formats. Headquartered in Chicago with offices in Cleveland, Austin and New Jersey, Brandmuscle employs more than 650 talented professionals and serves over 200 of the world’s leading brands. Brandmuscle is the only software provider ranked “Best” in all categories of Gleanster’s 2014 Local Marketing Automation Vendor Benchmark report and has appeared on Inc. Magazine’s 500 | 5000 Fastest-Growing Companies in America List multiple years.

American Capital Equity manages a US$1.1 billion private equity fund focused on acquiring control equity positions in companies with US$5–25 million of EBITDA.

The Riverside Company is a global private equity firm focused on acquiring and investing in growing businesses valued at up to US$300 million. Since its founding in 1988, Riverside has invested in more than 400 transactions. The firm’s international portfolio includes more than 80 companies.

One of Oaklins' teams in the USA served as financial advisor to Brandmuscle, Inc., the leading pure-play local marketing automation platform, in its sale to American Capital Equity. Our team originally advised on the sale of Centiv to The Riverside Company, which served as the platform acquisition for Brandmuscle.

Tombstone image for Brandmuscle, Inc. has been acquired by American Capital Equity

KEY DEAL CONTACTS

Craig M. Gibson

United States

Managing Director

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Bradford A. Adams

United States

Managing Director

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James S. Grien

United States

Managing Director

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