Sony Professional Solutions Europe (Sony) has acquired Hawk-Eye Innovations Ltd (Hawk-Eye), one of the world's best known and most credible sports technology providers. Hawk-Eye will be integrated into Sony, which supplies cameras and production equipment to broadcasters and sports venues. Financial terms of this transaction have not been disclosed.
Hawk-Eye was founded by Dr. Paul Hawkins to provide a ball tracking and graphics solution to enhance the broadcasting of cricket starting in 2001 followed by tennis in 2002. It was acquired by Mark Getty in 2006 and has since experienced strong growth as more events have adopted Hawk-Eye.
Sony is a global leader in providing products, solutions and services for professional use in the areas of broadcast and media, video security CCTV, 4K & 3D digital cinema, business projectors, public displays and digital signage.
Oaklins Cavendish, based in the UK, advised the owner of Hawk-Eye, Mark Getty, on the sale process. This was run on a global basis through seamless cooperation with other Oaklins teams. Offers were received from a number of corporations, with Sony emerging as the preferred bidder.
Paul Hawkins, founder of Hawk-Eye, said: “Over the last decade, Hawk-Eye has become the reference standard technology for ball tracking and graphics in tennis, cricket and snooker. Our skills and established knowledge, coupled with Sony's breadth of capabilities and technologies, will create immense opportunities for the sports industry. The British team played a crucial role both in achieving a good result for the shareholders and in enabling Hawk-Eye to go to the buyer offering the most compelling strategic fit.”
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