Case Study

Primal Pictures Ltd. has been acquired by Informa UK

The shareholders of Primal Pictures Ltd. (Primal), an award-winning digital e-learning company, have sold a 90% stake in the company to Informa UK, a subsidiary of the international publishing, information and events business, Informa Plc. Financial terms of this transaction have not been disclosed.

Primal was established in 1991 with the goal of creating the only complete and medically accurate 3D model of the human anatomy. Today their 3D anatomy software is used widely by the healthcare sector and is currently used for student education and by practitioners in over 40 countries. Primal recently launched an online anatomy and physiology learning resource which is revolutionizing medical education methodology. In the past 12 months, Primal has won the British Medical Association's annual prize for the best digital resource, and the Queen's Award for Enterprise: Innovation 2012, the highest official award that a British business can achieve.

Informa UK is part of Informa plc, a Switzerland-headquartered business. Informa provides academics, businesses and individuals with unparalleled knowledge, up-to-the minute information and highly specialist skills and services.

Oaklins Cavendish, based in the UK, advised the seller in this transaction. advised the shareholders of Primal Pictures Ltd. in this transaction.

Tombstone image for Primal Pictures Ltd. has been acquired by Informa UK

KEY DEAL CONTACTS

John Farrugia

United Kingdom

Partner

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Peter Gray

United Kingdom

Partner

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