Case Study

Brøndums - Aquavit has been acquired by Altia Corporation

In accordance with a requirement from the Danish Competition Authority to sell their Danish aquavit brand, Brøndums, Ratos's subsidiary Arcus-Gruppen Holding has signed an agreement to sell the brand to the Finnish company Altia Corporation.

Brøndums was one of the four brands that Arcus-Gruppen acquired from Pernod Ricard in 2012. Other brands included in the acquisition were Aalborg, Gammel Dansk and Malteserkreutz. Brøndums is a well known brand in Denmark, consisting of three aquavits. The transaction will strengthen Altia’s brand portfolio both locally in Denmark and in the Nordic region.

Altia Corporation is a leading wine and spirits company offering quality brands in the Nordic and Baltic countries. Altia produces, markets, sells, imports and exports alcoholic beverages in its market area. Altia’s own brands such as Blossa, Chill Out, Explorer, Grönstedts, Jaloviina, Koskenkorva, O.P. Anderson, Renault, Xanté and Skåne Akvavit have a strong market position. Altia’s partner brands represent both local and international brands from all over the world, such as Codorniu, Drostdy-Hof, Hardy’s, Jack Daniel’s, Bowmore, Nederburg, Ravenswood and Robert Mondavi.

Arcus-Gruppen is a leading Nordic player in the production, import, sale and distribution of wine and spirits. The group is represented in all the Nordic countries, with subsidiary companies in Norway, Sweden, Denmark and Finland. Arcus-Gruppen is the market leader for spirits in Norway and Denmark and for wines in Norway and Sweden.

Oaklins' team in Denmark was mandated to sell the aquavit brand, Brøndums, in an auction process within a time frame given by the competition authorities. All requirements set by the competition authorities were followed. Other Oaklins' teams assisted in connection with the pitch as well as identifying suitable potential buyers.

Tombstone image for Br√łndums - Aquavit has been acquired by Altia Corporation

KEY DEAL CONTACTS

Jonas P. Knudsen

Denmark

Senior Advisor

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