Case study

TPG Growth has sold MarketTools Research Solutions to MetrixLab

TPG Growth has sold MarketTools Research Solutions Inc. (MarketTools), a leader in services and software for market research, to MetrixLab, a global provider of online consumer research services. Financial terms of this transaction have not been disclosed.

MarketTools is known for pioneering some of the first research technologies on the Internet. MetrixLab will continue to operate MarketTools Research Solutions Inc. under the MarketTools brand name, led by its new CEO Simon Kooyman, who also serves as CEO of MetrixLab USA.

MetrixLab is a fast-growing global provider of online consumer research services. Its solutions are employed by over half of the top 100 global brands such as Microsoft, Philips, Google and Heineken. Headquartered in Rotterdam, with offices in New York, Seattle, London, Hamburg, Paris and Madrid, MetrixLab conducts online research in more than 50 countries worldwide.

TPG Growth invests in a broad range of industries including consumer, retail, technology, internet, healthcare, energy, clean tech and renewables, transportation, industrials, and business services.

Oaklins' media specialist team in New York advised TPG Growth in this transaction.

Tombstone image for TPG Growth has sold MarketTools Research Solutions to MetrixLab

Key deal contacts

Reed Phillips

United States

Managing Partner

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