Affinitive, a word-of-mouth and social marketing firm and Facebook Preferred Marketing Developer (PMD), has been sold to Project: WorldWide, a global engagement marketing agency network, for an undisclosed consideration.
Affinitive handles consumer assignments for brands such as Random House, E.&J. Gallo Winery, Major League Soccer and Ubisoft. Its solutions have allowed brands to engage and inspire consumers, cultivating brand advocacy through meaningful and deep engagement.
Project: WorldWide is a privately owned, independent and global network of specialized agencies that gives marketers access to big ideas and the ability to deliver those ideas across multiple channels in a seamless, integrated fashion. Project: WorldWide agencies include George P. Johnson, Partners + Napier, JUXT Interactive, G7 Entertainment Marketing, The Spinifex Group and Raumtechnik.
Oaklins' media specialist team in New York advised the seller in this transaction.
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