Case Study

Affinitive has been acquired by Project: WorldWide

Affinitive, a word-of-mouth and social marketing firm and Facebook Preferred Marketing Developer (PMD), has been sold to Project: WorldWide, a global engagement marketing agency network, for an undisclosed consideration.

Affinitive handles consumer assignments for brands such as Random House, E.&J. Gallo Winery, Major League Soccer and Ubisoft. Its solutions have allowed brands to engage and inspire consumers, cultivating brand advocacy through meaningful and deep engagement.

Project: WorldWide is a privately owned, independent and global network of specialized agencies that gives marketers access to big ideas and the ability to deliver those ideas across multiple channels in a seamless, integrated fashion. Project: WorldWide agencies include George P. Johnson, Partners + Napier, JUXT Interactive, G7 Entertainment Marketing, The Spinifex Group and Raumtechnik.

Oaklins' media specialist team in New York advised the seller in this transaction.

Tombstone image for Affinitive has been acquired by Project: WorldWide

KEY DEAL CONTACTS

John Kaiser

United States

Partner

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