Perform Group plc (Perform), the global market leader in the commercialization of multimedia sports content across multiple platforms, has acquired Opta Sports Data Limited (Opta), the leading provider of rich sports data to the media sector, clubs, leagues and federations, for US$61 million.
Opta provides two principal product suits, media and professional products. Media products is a range of data feeds that can be integrated directly into clients’ websites, broadcast feeds and databases, typically through use of easily integrated modules. Professional products provides two key products aimed predominantly at the professional football market. Data Scout is an online database with detailed statistical and performance information on over 10,000 players. Video Scout is an online subscription portal that tracks player’s match performances.
In 2013, Opta became the official data partner of Football Data Co (UK based football leagues), DFL (the Bundesliga) and Eredivisie (Dutch football league), which together with the 2014 World Cup, is expected to deliver a significant increase in Opta’s revenues and profits.
This acquisition will enable Perform to maximize the significant consumer opportunity in rich data by integrating Opta’s suite of products into its own direct-to-consumer platforms, including leading global football site, Goal. It will also accelerate Opta’s growth in the global sports data market.
Oaklins Cavendish, based in the UK, advised the seller in this transaction.
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