Dare Digital Limited has been acquired by Oliver Group Limited

EDC Communications Limited, a group of marketing services companies backed by US private equity firm Mill Road Capital, has sold Dare Digital Limited (Dare) to Oliver Group Limited (OLIVER). Financial details have not been disclosed.

Dare is a UK-based interactive marketing agency engaging in building brands for the digital world. Founded in 2000, Dare is one of Britain’s great digital success stories and quickly grew to become a leader in its field. Dare works with companies across a wide variety of sectors and has led a number of well-known campaigns. Its clients include an array of global blue-chip brands including Investec, Nike, Barclays, The Foundry, Sainsbury’s, Ryanair and Vision Express.

OLIVER is a UK-based B2B and B2C creative and digital agency providing fully-integrated brand and communications solutions. Some of its clients include Britvic, PepsiCo, Hasbro, KPMG, 3M, Starbucks, Virgin and Vodafone.

After the acquisition, Dare will remain a standalone agency brand operating within OLIVER. The transaction will enable both businesses to benefit by combining their unique areas of expertise – Dare with its strong digital offering and established brand and OLIVER with its fast-growth “agency inside” model.

Oaklins Cavendish, based in the UK, advised the seller in this transaction.