BGF has invested US$22.5 million in Workbooks

BGF has invested US$22.5 million in CRM platform business Workbooks Online Ltd. The funding will enable Workbooks to further scale its mid-market SaaS platform, supporting go-to-market initiatives and product development, while building on its growing presence in the USA.

Based in Reading, Workbooks provides an integrated platform that brings together sales, marketing, customer support and commercial operations in a single system, helping organizations operate more efficiently and accelerate growth. The company serves hundreds of customers across a broad range of sectors in both the UK and USA. Customers select Workbooks for its lower total cost of ownership compared with competitors, the breadth of functionality within a unified platform and the strength of its Shared Success onboarding and ongoing support methodology.

BGF is one of the most active equity investors in the UK and Ireland, providing long-term minority capital, typically ranging from US$1.3 million to US$27 million or more, to growing small and medium-sized enterprises (SMEs) and quoted companies across sectors including technology, food and drink, healthcare and manufacturing.

Oaklins Cavendish, one of Oaklins’ member firms in the UK, acted as the exclusive financial advisor to Workbooks on its US$22.5 million minority investment from BGF. The team managed a highly targeted and competitive process, leveraging sector expertise to engage with a select group of international strategic trade buyers and leading private equity investors. BGF emerged as the preferred partner due to its alignment with management’s long-term strategy and growth ambitions.