AWC has acquired a significant minority stake in MyFitness
March 2026 — AWC AS, the investment company of the Norwegian family office Awilhelmsen, has acquired a 22.2% stake in MyFitness AS, the largest fitness club operator in the Baltics, becoming the MyFitness’ largest single shareholder.
Founded in 2008, MyFitness is the largest sports club chain in the Baltics. The company operates 93 fitness clubs across Estonia, Latvia and Lithuania under three brands, MyFitness, Gym! and Gym+, serving more than 265,000 members. In 2025, its clubs registered over 15 million visits. MyFitness generated revenues of US$84 million in 2025 and employs more than 1,200 people, including 420 based in Estonia.
AWC is a Norwegian investment company wholly owned by the family business Awilhelmsen. It is a long-term investor providing flexible capital and supporting management teams in building resilient, market-leading businesses. Awilhelmsen is also the sole owner of Linstow, a real estate developer and owner operating in Norway and the Baltics.
Our role in the transaction
Oaklins’ team in Estonia advised the sellers and management throughout the sale process, including valuation discussions and negotiations through to closing.
Talk to the deal team
Related deals
Terhills Resort by Center Parcs has been acquired by TwentyTwo Real Estate
Terhills Resort, a premium resort in Belgium combining luxury and nature located near Hoge Kempen National Park and operated by Center Parcs, has been sold by venture capitalist LRM to TwentyTwo Real Estate, an independent real estate investor and operator. Both the real estate and the operations were included in the transaction, and Center Parcs is staying on board as an operational partner.
Learn moreSkyfit Academia has been acquired by SFH Holding
Skyfit Academia had been acquired by SFH Holding, an investment vehicle led by Caio Murad Peres. The transaction reflects the attractiveness of scalable fitness platforms in Brazil, supported by Skyfit’s efficient business model, strong expansion track record, more than 800 units sold, nationwide presence and exposure to underpenetrated markets, positioning the company for its next phase of growth and reinforcing its role as a leading consolidation platform.
Learn moreDiederichs Karosserieteile has been acquired by ITAL, a portfolio company of Naxicap
Diederichs Karosserieteile GmbH has been acquired by ITAL Holding, a European automotive aftermarket platform backed by Naxicap Partners.
Learn more