Gü has been acquired by Noble Foods
The shareholders of Gü, the luxury desserts maker, have sold the company to Noble Foods. Financial details of this transaction have not been disclosed.
Gü, which was founded in 2003 by James Averdieck, is recognised as one of the fastest-growing food brands in the UK, with a leading position in the premium desserts market. Following its successful expansion into new product categories, such as ambient cakes and chocolates, as well as its growing success overseas, the shareholders approached one of Oaklins' teams in the UK to help identify the right partner to assist in taking the brand to the next stage in its development.
Noble Foods is the UK's largest supplier of eggs and egg products. The Gü management team will remain with the company after the acquisition and will manage the business as a separate entity.
Oaklins Cavendish, based in the UK, advised the seller in this transaction.
Talk to the deal team
Lord Leigh of Hurley
Oaklins Cavendish
Related deals
Pesquera Exalmar has acquired Pesquera Centinela
Pesquera Exalmar has acquired Pesquera Centinela from Grupo Romero.
Learn moreLe Cercle has successfully completed its primary LBO in partnership with FrenchFood Capital and Bpifrance
Le Cercle, a pioneer in reusable meal trays and a leading catering company in the Île-de-France region, is entering a new phase of development with an investment from FrenchFood Capital and the support of Bpifrance. This transaction also marks the appointment of Nathalie Grand-Morin, currently managing director, as the new CEO of the company.
Learn moreChequers Capital has acquired Gourmet Italian Food to strengthen presence in the ready meals sector
Chequers Partenaires S.A., acting as the management company of the private equity fund Chequers Capital XVIII SLP, together with management, has completed the acquisition of 100% of the share capital of Gourmet Italian Food S.p.A. (GIF). The company was previously owned by Alcedo SGR S.p.A. through the Alcedo IV Fund, FVS SGR S.p.A. through the Sviluppo PMI Fund, and minority shareholders.
Learn more