Gü has been acquired by Noble Foods
January 2010 — The shareholders of Gü, the luxury desserts maker, have sold the company to Noble Foods. Financial details of this transaction have not been disclosed.
Gü, which was founded in 2003 by James Averdieck, is recognised as one of the fastest-growing food brands in the UK, with a leading position in the premium desserts market. Following its successful expansion into new product categories, such as ambient cakes and chocolates, as well as its growing success overseas, the shareholders approached one of Oaklins' teams in the UK to help identify the right partner to assist in taking the brand to the next stage in its development.
Noble Foods is the UK's largest supplier of eggs and egg products. The Gü management team will remain with the company after the acquisition and will manage the business as a separate entity.
Our role in the transaction
Oaklins Cavendish, based in the UK, advised the seller in this transaction.
Talk to the deal team
Lord Leigh of Hurley
Oaklins Cavendish
Related deals
Bolster Investment Partners has secured debt financing for the acquisition of Royal Taste Company
Bolster Investment Partners has partnered with Royal Taste Company, a leading Dutch custom signature coffee platform offering end-to-end sourcing, blending, roasting, packaging and delivery services. The partnership marks an important next step in Royal Taste Company’s growth trajectory, focused on further geographical expansion, commercial development and selective strategic acquisitions.
Learn moreSponser Sport Food has set the course for its next phase of development
A group of Swiss investors, including Philippe Bubb and Samuel Wenger, has acquired a majority stake in Sponser Sport Food AG, positioning the company for its next phase of growth. The transaction ensures the retention of jobs and the production site on Lake Zurich, Switzerland.
Learn moreDP&S has become part of Verstegen Spice Group
Dutch Protein & Services (DP&S) has become part of the Verstegen Spice Group and will be positioned as an independent operating company within the group, the family-owned business of Michel Driessen, which also includes Verstegen Spices & Sauces. Through the transfer of shares from Chris Driessen to his brother Michel Driessen, the family businesses are reunited, creating a solid foundation for the next phase of growth.
Learn more