China Haidian Holdings Limited has acquired The Dreyfuss Group Ltd
China Haidian Holdings Limited (China Haidian) has acquired the entire issued share capital of The Dreyfuss Group Ltd from private shareholders for a US$45.1 million consideration.
This transaction provides an opportunity for China Haidan and its group to expand their brand portfolio. China Haidian intends to promote The Dreyfuss Group Ltd watch brands internationally and to leverage on the group's distribution network.
The Dreyfuss Group Ltd. designs and sells watches, both to the UK and to overseas markets. It was founded in 1895 and its brand portfolio includes Swiss mid-market Rotary brand, Swiss premium Dreyfuss & Co. brand and English premium J&T Windmills brand. Rotary is the leading Swiss watch brand by sales value in the mid-market section in the UK, with a presence in over 45 countries worldwide.
Oaklins' team in Hong Kong acted as financial advisor to the buyer in this transaction.