Market Research Spot On newsletter
10 January 2018
MARKET INTELLIGENCE ON MARKET RESEARCH:
In this second edition of market research Spot On, our specialist Ken Sonenclar is pleased to share some high-level industry intelligence. Technology is transforming the field of shopper marketing. Long a slow-moving, reactive segment of market research, the infusion of new algorithms, sensors and databases, plus a bottomless well of cheap computing power, has brought shopper marketing alive.
This newsletter, written by our colleague John Matthews, observes how shopper marketing is now a dynamic, in-the-moment activity in which data is gathered and analyzed quickly enough to influence behavior before a shopper can click to a new site or walk to the next aisle.
Subsequent issues will continue to track this dynamic industry and emphasize critical trends.