Visto has been acquired by Zeta Global

Visto has been sold to Zeta Global. By acquiring Visto, Zeta intends to leverage both the Visto hub assets and team to further bolster its strengths as a data-driven marketing technology company that operates the largest independent marketing and data cloud. The transaction was conducted as part of a voluntary Chapter 11 restructuring process.

Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Visto has been recognized in Gartner’s Magic Quadrants for Ad Tech (October 2018) and for Digital Marketing Hubs (February 2017) as a foundational technology for managing advertisements across multiple channels. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI.

Zeta is a data-driven marketing technology innovator whose SaaS-based marketing cloud helps 800+ Fortune 1000 and middle market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and artificial intelligence. Founded by David A. Steinberg and John Sculley (former CEO of Apple and Pepsi-Cola) in 2007, the company’s highly rated ZetaHub technology platform has been recognized in Gartner’s Magic Quadrant for Digital Marketing Hubs (February 2017) and in its Magic Quadrant for Multichannel Campaign Management (April 2017) competing with offerings from Oracle, IBM, Salesforce and Adobe. Operating on four continents with over 1,300 employees, the company is headquartered in New York City, with key offices in Silicon Valley, Boston, Nashville, London (UK) and Hyderabad (India).

One of Oaklins' TMT teams in New York acted as the exclusive M&A advisor to Visto on its sale to Zeto Global.