Digital Future has been acquired by UP Invest

The private shareholders of Digital Future have sold the company to UP Invest.

Digital Future is an Estonian-based outdoor media group active in digital out-of-home (DOOH), traditional billboard advertising and digital signage. Digiekraanid, part of the same group, is the leading DOOH media player in Estonia, both in terms of revenue and number of screens, operating large-sized LED displays in prime urban areas and indoor screens in shopping centers and public spaces. In traditional non-digital OOH, the group's company MegaMedia is the leader in standard 6x3m and large wall billboard formats, offering complementary long-term digitization potential. Digital Future also has an extensive track record in providing custom LED solutions with full service package and in digital signage, and managing content on behalf of its clients.

UP Invest is an Estonian-based investment company focusing on investments in healthcare, media, consumer brands, real estate and cleantech. Within media the company owns the largest media group n the Baltics, Postimees Grupp, which is active in print and online media, television, radio and printing services.
By acquiring Digital Future, the media group enters the attractive OOH market, which has been the fastest-growing segment within traditional media, providing thus an excellent growth platform both in Estonia and developing digital outdoor markets in Latvia and Lithuania.

Digital Future was owned by the management team and and the venture capital firm Siena Capital.

Oaklins' team in Estonia acted as advisor to the sellers in this transaction, from the initial buy-out of Digiekraanid in 2017 and the subsequent acquisition of MegaMedia, until the eventual sale of the group to UP Invest.