The shareholders of Pokon Naturado B.V. have sold the company to Evergreen Garden Care.
Pokon Naturado is the Dutch market leader in consumer garden care products. The company produces and distributes a wide range of growing media, fertilizers, plant protection products and biocides. Pokon Naturado has a very strong portfolio of proprietary brands, strategic private brands, private label and exclusive dealerships for third party brands.
Evergreen, created by Exponent after the acquisition of the European and Asia-Pacific operations of Scotts Miracle-Gro, markets garden consumables and operates primarily in the UK, France, Germany, Austria, Poland, Australia and now in the Netherlands. Its consumer brands include Evergreen, Roundup, Miracle-Gro, Weedol, KB, Substral, Nexalotte and Osmocoteand its products are available in prominent retailers such as B&Q, Bunnings, Gamm Vert, and independent garden centers.
Oaklins' team in the Netherlands acted as the exclusive M&A advisor to the shareholders of Pokon Naturado.
Heleen van Benthem, CEO, Pokon Naturado B.V., said: “This is the start of an exciting new chapter for Pokon. The scale that being part of the Evergreen family brings to the company means that we will have the resources and support needed to enter our next growth phase.”
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