Hero Brands has secured strategic investment from True Capital Partners for German Doner Kebab
May 2025 — Hero Brands, the owner of German Doner Kebab (GDK), has received a strategic investment from True Capital Partners, a leading investment and innovation firm focused on the consumer sector.
Since its UK launch in 2015, GDK has expanded rapidly, reaching over 145 locations nationwide and more than 170 globally. The company aims to redefine the kebab experience while cultivating an exciting, Gen Z–focused brand rooted in music, sport and popular culture. GDK has developed an extensive menu of fresh, made-to-order products featuring premium lean meats, unique toasted waffle bread and handmade signature sauces, with standout offerings such as the Boss Box and the OG Kebab.
True is a consumer-specialist investment and innovation advisory firm managing approximately US$1 billion in assets. It invests across the consumer, retail, leisure and technology sectors. True’s venture capital fund focuses on Pre-Seed to Series A rounds, investing up to US$2.7 million (£2 million) in companies such as Jitty, JENA, Boy Smells, By Rotation and SeeChange. Its private equity fund primarily targets growth equity and buyouts, with portfolio companies including Ribble Cycles, Zwift, The Cotswold Company, Hush and Apparel Brands.
Hero Brands is responding to emerging consumer trends by building the fast-casual brands of the future. Leveraging a network of experienced multi-unit franchise operators, the company can move at pace and rapidly launch brands to a global consumer audience. Its leadership team and partners bring expertise across brand development, supply chain, operations and marketing, along with the financial strength required to create true disruption.
Our role in the transaction
Oaklins Cavendish, one of Oaklins’ member firms in the UK, advised Hero Brands on this strategic investment from True.
Athif Sarwar
Executive Chair, Hero Brands
Talk to the deal team
Related deals
Comtax has been acquired by Ryan
Comtax, a São Paulo-based tax technology consultancy specializing in tax determination and digital tax compliance, had been acquired by Ryan, the world’s largest firm dedicated exclusively to business taxes. The transaction marks Ryan’s entry into the Brazilian market, adding a specialized team and an established base of large corporate clients in Brazil, one of the world’s most complex tax environments, at a time when the country’s consumption tax reform is set to reshape how companies calculate and report indirect taxes. For Comtax, the acquisition brings access to Ryan’s global platform, technology and client network across more than 80 countries, creating opportunities to scale its tax determination and compliance offering beyond its current footprint. Comtax’s founders will continue to lead the business.
Learn moreCibus has acquired Aweta from Standard Investment
Standard Investment has reached an agreement with Cibus Capital, advisor to the Cibus funds, on the sale of Aweta, a global leader in fruit and vegetable sorting, grading and packing equipment. Completion of the transaction is expected in the coming weeks. The transaction provides Aweta with a strong partner to support the company’s next growth phase. Under Cibus’ ownership, Aweta will pursue further international growth and accelerate investment in R&D, supporting the installed base and product innovation, including software and AI capabilities. Aweta’s leadership team will continue to lead the business.
Learn moreNextalia has acquired a majority stake in Witapp
Nextalia SGR S.p.A. has acquired a majority stake in Witapp S.r.l., an Italian company specializing in software development for the digitization of healthcare infrastructure. The acquisition strengthens Nextalia’s track record in technology companies serving the public sector and supports its strategy of investing in businesses operating at the intersection of healthcare digitization and the modernization of public services.
Learn more