Go to deals
Consulting & Business Services | Digital Media | Software & Technology

Viad Corp has acquired N200 Limited

US-based Viad Corp has acquired N200 Limited, N200 Holding B.V. and its affiliates (together "N200”) from the private shareholders. Financial details have not been disclosed.

Viad Corp provides high-quality, place-based marketing services in North America, the United Kingdom, Europe and the United Arab Emirates, as well as travel and recreation services in the United States and Canada. The company operates its business through two groups: Marketing & Events and Travel & Recreation. The Marketing & Events group specializes in all aspects of the design, planning and production of face-to-face events, immersive environments and brand-based experiences, including show organizers, corporate brand marketers and retail shopping centers. This business group is represented by Global Experience Specialists (GES), the leading provider of services to the worldwide exhibition, events, congress and conference industries. GES is also the acquiring entity of N200. The Travel & Recreation group offers tourism products and experiential services, including world-class attractions, hotel & concession operations, transportation services and package tour operations.

N200 is a leading event registration, ticketing and data intelligence firm in the European exhibition industry with offices in the United Kingdom and the Netherlands. The company transformed from a traditional registration company to a "Software-as-a-Service" (SaaS) company with a global reach. Its Visit software is used in over 44 countries to welcome, track and engage over 2.8 million visitors and more than 500,000 exhibitors.

Oaklins' team in the Netherlands, together with Oaklins' media specialist team in New York, acted as Viad’s exclusive M&A advisors on the acquisition of the share capital of N200.

Parties

Talk to the deal team

Frederik van der Schoot

Managing Partner
Amsterdam, Netherlands
Oaklins Netherlands

Reed Phillips

Managing Partner
New York, United States
Oaklins DeSilva+Phillips

Robert Boersma

Partner
Amsterdam, Netherlands
Oaklins Netherlands

Related deals

G/O Media Inc. has sold Gizmodo to Keleops AG
Consumer Media | Digital Media | Marketing Services | Private Equity

G/O Media Inc. has sold Gizmodo to Keleops AG

G/O Media Inc. has sold Gizmodo, a premier international media outlet dedicated to technology, to Keleops AG. The acquisition represents a major milestone for Keleops, already one of Europe’s largest groups of digital media publishers in the consumer technology sector. By expanding its reach within the industry and on an international scale, Keleops expects to double its current audience, fostering greater brand awareness and engagement.

Learn more
Firecrown Media acquires railroad and space enthusiast brands of Kalmbach Media
Consumer Media | Digital Media

Firecrown Media acquires railroad and space enthusiast brands of Kalmbach Media

Kalmbach Media, a leading independent media company that provides ideas and inspiration to avid hobbyists, enthusiasts and citizen scientists through its multichannel brands, has sold its railroad and space enthusiast brands, including Trains, Model Railroader, Classic Toy Trains, Classic Trains, Garden Railways, Trains.com, Astronomy, FineScale Modeler and Kalmbach Books, to Firecrown Media, one of the leading transportation media providers serving the aviation, boating and logistics sectors.

Learn more
Syz Capital with operating partner Saturnus Capital have taken a majority stake in Capture Media Group
Advertising | Digital Media | Marketing Services | Private Equity | Software & Technology

Syz Capital with operating partner Saturnus Capital have taken a majority stake in Capture Media Group

Syz Capital and its operating partner Saturnus Capital have taken a majority stake in Capture Media, a Swiss leader in online engagement marketing and analytics solutions.

Learn more