Go to deals
Advertising | Marketing Services | Private Equity

CatapultWorks has been acquired by R2integrated

The private shareholders of CatapultWorks have sold the company to R2integrated (r2i), a full-service digital marketing agency backed by ORIX Private Equity. Financial details of this transaction have not been disclosed.

CatapultWorks is an integrated demand marketing agency that specializes in combining creative campaigns and content with optimized data, media and teleservices to increase client revenue and drive higher customer engagement. Brands such as Chevron, Citrix, PG&E, ServiceNow and UnitedHealthcare have worked with CatapultWorks to activate existing customers and inspire new relationships.

r2i is a high growth, full-service digital marketing and technology agency specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions and complex technology requirements. With a focus on integrating the right marketing technologies to deliver customer-centric campaigns, r2i delivers solutions that enable clients to manage end-to-end digital marketing experiences and activities. Backed by ORIX Private Equity, the agency offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis, content strategy and content distribution technology, and reporting and analytics – all geared towards customer acquisition. r2i clients include Microsoft, Under Armour, MasterCard, University of Michigan and Hershey’s.

Oaklins' media specialist team in New York advised the seller in this transaction.

Parties

Talk to the deal team

John Kaiser

Partner
New York, United States
Oaklins DeSilva+Phillips

Related deals

G/O Media Inc. has sold Gizmodo to Keleops AG
Consumer Media | Digital Media | Marketing Services | Private Equity

G/O Media Inc. has sold Gizmodo to Keleops AG

G/O Media Inc. has sold Gizmodo, a premier international media outlet dedicated to technology, to Keleops AG. The acquisition represents a major milestone for Keleops, already one of Europe’s largest groups of digital media publishers in the consumer technology sector. By expanding its reach within the industry and on an international scale, Keleops expects to double its current audience, fostering greater brand awareness and engagement.

Learn more
Syz Capital with operating partner Saturnus Capital have taken a majority stake in Capture Media Group
Advertising | Digital Media | Marketing Services | Private Equity | Software & Technology

Syz Capital with operating partner Saturnus Capital have taken a majority stake in Capture Media Group

Syz Capital and its operating partner Saturnus Capital have taken a majority stake in Capture Media, a Swiss leader in online engagement marketing and analytics solutions.

Learn more
Acquisition of Burrell sets the stage for the agency’s next chapter
Advertising | Private Equity

Acquisition of Burrell sets the stage for the agency’s next chapter

Burrell Communications Group, one of the most highly regarded multicultural advertising agencies in the world, has been acquired by an equity consortium led by FVLCRUM Partners and Channing Johnson. The transaction includes the majority stake owned by Co-CEOs McGhee Osse and Fay Ferguson in addition to the minority stake owned by Publicis.

Learn more