Go to deals
Insights & Analytics | Marketing Services | Private Equity

Lake Capital Management has acquired ORC International

Lake Capital Management has acquired ORC International, a global market research firm, from Infogroup, a portfolio company of CCMP Capital Advisors, LLC. Financial details have not been disclosed.

Based in Chicago, Lake Capital Partners is a private equity firm focused on growth capital and leveraged buyout investments in lower middle market companies across a range of service businesses. The firm focuses on marketing, finance, operation and infrastructure, specialty services, healthcare, specialty consumer services, technology, and business process outsourcing.

Founded in 1938, ORC International is a leading global market research firm with offices across the US, Europe and Asia-Pacific region. ORC International offers the unique ability to integrate primary research, secondary research, competitive intelligence and expert insight to address its client’s strategic issues. Their expertise is focused in the areas of customer strategies, market planning and development, employee engagement, corporate brand and reputation, competitive intelligence and on-demand business intelligence. Clients are concentrated in financial services, information technology and telecommunications, healthcare and public services, reflecting the company's broad experience in these industries.

Infogroup helps companies increase sales and customer loyalty through its high value data, market intelligence and innovative digital solutions. The firm uncovers and unlocks revenue growth by enabling clients — from local businesses to Fortune 100 companies — to connect and engage with their most valuable audiences millions of times each day. Infogroup's data powers the top five internet search engines and 90% of the GPS systems in North America.

Oaklins' media specialist team in New York advised the buyer in this transaction.

Parties

Talk to the deal team

Reed Phillips

Managing Partner
New York, United States
Oaklins DeSilva+Phillips

Related deals

G/O Media Inc. has sold Gizmodo to Keleops AG
Consumer Media | Digital Media | Marketing Services | Private Equity

G/O Media Inc. has sold Gizmodo to Keleops AG

G/O Media Inc. has sold Gizmodo, a premier international media outlet dedicated to technology, to Keleops AG. The acquisition represents a major milestone for Keleops, already one of Europe’s largest groups of digital media publishers in the consumer technology sector. By expanding its reach within the industry and on an international scale, Keleops expects to double its current audience, fostering greater brand awareness and engagement.

Learn more
Syz Capital with operating partner Saturnus Capital have taken a majority stake in Capture Media Group
Advertising | Digital Media | Marketing Services | Private Equity | Software & Technology

Syz Capital with operating partner Saturnus Capital have taken a majority stake in Capture Media Group

Syz Capital and its operating partner Saturnus Capital have taken a majority stake in Capture Media, a Swiss leader in online engagement marketing and analytics solutions.

Learn more
Acquisition of Burrell sets the stage for the agency’s next chapter
Advertising | Private Equity

Acquisition of Burrell sets the stage for the agency’s next chapter

Burrell Communications Group, one of the most highly regarded multicultural advertising agencies in the world, has been acquired by an equity consortium led by FVLCRUM Partners and Channing Johnson. The transaction includes the majority stake owned by Co-CEOs McGhee Osse and Fay Ferguson in addition to the minority stake owned by Publicis.

Learn more