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Harrison Group LLC has been acquired by YouGov plc

The shareholders of Harrison Group LLC have sold the company to YouGov plc. Financial details have not been disclosed.

Harrison Group LLC is a leading marketing and strategic research consulting firm headquartered in Waterbury, Connecticut. It offers brand equity and positioning direction, opportunity assessment, market structure and segmentation, concept screening and volumetric evaluation, product/pricing optimization and syndicated research services. Combined with YouGov's existing US operations, the acquisition will double the scale of the US business and create a strong platform for future growth.

YouGov plc (Symbol: LSE: YOU, Stock Market: London Stock Exchange) is a global market leader in survey and market research, political polling, panel management, research operations and business consulting.

Oaklins' media specialist team in New York advised the seller in this transaction.

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Reed Phillips

Managing Partner
New York, United States
Oaklins DeSilva+Phillips

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