Millard Group Inc. has been acquired by infoUSA

The private shareholders of Millard Group Inc. have sold the company to infoUSA. Financial details have not been disclosed.

Millard Group, Inc. is recognized as one of the nation’s leading providers of direct marketing services. Since 1977, Millard Group has served the direct marketing industry with list management, list brokerage and more recently, alternative media services. The firm also operates the insert media group AM/Direct and the research group Decision Direct Research. It will retain its existing management team with Ben Perez as president and will continue to operate independently. Perez has been president since 1992, having joined Millard in 1984.

infoUSA (NASDAQ:IUSA), based in Omaha, Nebraska, and founded in 1972, is the leading provider of business and consumer information products, database marketing services, data processing services,and sales and marketing solutions. infoUSA has the most comprehensive data in the industry and is the only company to own a proprietary database of 250 million consumers and 14 million businesses under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoUSA’s products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes.

Oaklins' media specialist team in New York advised the seller in this transaction.