Go to deals
Advertising | Marketing Services

Promotion Execution Partners has been acquired by WPP

Promotion Execution Partners (pep), a Cincinnati-based marketing management and procurement company, has been acquired by WPP, the world’s largest communications services company. Financial details have not been disclosed.

Founded in 2004, Promotion Execution Partners (pep) has to-date managed over US$3.5 billion in marketing spend across 35,000 campaigns for over 500 brands worldwide. Clients include Procter & Gamble, Kraft Heinz, Johnson & Johnson, General Mills and Mars. The firm oversees budgets, timelines and vendor coordination for commercial print, digital, in-store, and direct to consumer programs, which are seamlessly executed utilizing pep’s industry-leading marketing management and procurement platform called pepconnect®. The company employs 240 people in 20 offices servicing 14 countries across North and South America.

WPP is the world’s largest communications services group with billings of US$73 billion and revenues of US$19 billion. Through its operating companies, the group provides a comprehensive range of advertising and marketing services, including advertising and media investment management; data investment management; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing; and specialist communications. The company employs over 200,000 people (including associates and investments) in over 3,000 offices across 113 countries.

Oaklins' media specialist team in New York represented Promotion Execution Partners as sole financial advisor in this transaction.

Parties

Talk to the deal team

John Kaiser

Partner
New York, United States
Oaklins DeSilva+Phillips

Reed Phillips

Managing Partner
New York, United States
Oaklins DeSilva+Phillips

Jack Noble

Partner
New York, United States
Oaklins DeSilva+Phillips

Related deals

G/O Media Inc. has sold Gizmodo to Keleops AG
Consumer Media | Digital Media | Marketing Services | Private Equity

G/O Media Inc. has sold Gizmodo to Keleops AG

G/O Media Inc. has sold Gizmodo, a premier international media outlet dedicated to technology, to Keleops AG. The acquisition represents a major milestone for Keleops, already one of Europe’s largest groups of digital media publishers in the consumer technology sector. By expanding its reach within the industry and on an international scale, Keleops expects to double its current audience, fostering greater brand awareness and engagement.

Learn more
Syz Capital with operating partner Saturnus Capital have taken a majority stake in Capture Media Group
Advertising | Digital Media | Marketing Services | Private Equity | Software & Technology

Syz Capital with operating partner Saturnus Capital have taken a majority stake in Capture Media Group

Syz Capital and its operating partner Saturnus Capital have taken a majority stake in Capture Media, a Swiss leader in online engagement marketing and analytics solutions.

Learn more
Acquisition of Burrell sets the stage for the agency’s next chapter
Advertising | Private Equity

Acquisition of Burrell sets the stage for the agency’s next chapter

Burrell Communications Group, one of the most highly regarded multicultural advertising agencies in the world, has been acquired by an equity consortium led by FVLCRUM Partners and Channing Johnson. The transaction includes the majority stake owned by Co-CEOs McGhee Osse and Fay Ferguson in addition to the minority stake owned by Publicis.

Learn more