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Advertising | Marketing Services

Cronin has been acquired by Horizon Group of North America

Cronin, Connecticut’s largest independent full-service marketing agency, and Cronin’s visual content production company, Off Leash Studios, have been acquired by Horizon Group of North America. Together, the companies will continue to provide solutions to create winning customer experiences and build deeper brand connections and engagement to drive client growth.

Cronin is an US-based digitally driven, results-focused marketing agency that is propelled by technology, steeped in creativity and rooted in truth. The agency’s capabilities include strategy and analytics; advertising; content development; media planning, buying and optimization; digital services; public relations; social media; direct marketing and research.

Off Leash Studios is an agile team of directors, editors, producers, animators, photographers and artists who work with brands, production partners and agencies big and small to craft visual content that engages audiences, moves consumers and demands action.

Based in Southport, Connecticut, Horizon Group of North America is an insight-driven consumer and retail transformation expert with over 20 years experience. Horizon Group has successfully grown brands, started and scaled companies, led change, developed innovation, built business development partnerships and optimized communications. Specialty services include sales and marketing plan development, product and service innovation, brand identity, positioning and packaging, e-commerce and go-to-market strategies, and behavioral consumer research. Clients include consume products manufacturers, consumer services, retailers and restaurants in the US and Canada.

One of Oaklins’ teams in New York acted as the exclusive financial advisor to Cronin in this transaction.

Parties
“We are building on the strong foundation of a thriving 73-year-old company that has doubled in size under the leadership of Kim and Steve. The three companies will take a disciplined approach creating leadership distance for our clients, anticipating change, opening new markets and leapfrogging competition.”

Mark Demuro

President, Horizon Group of North America

Talk to the deal team

John Kaiser

Partner
New York, United States
Oaklins DeSilva+Phillips

Jack Noble

Partner
New York, United States
Oaklins DeSilva+Phillips

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