NOMOBO has sold a significant minority stake to George P. Johnson

August 2021 — NOMOBO is pleased to be an official partner of George P. Johnson (GPJ), the world’s leading event and experience marketing agency. Both agencies have partnered for more than five years, creating high-quality and award-winning streaming and content experiences for key clients, including Salesforce, Dodge, Nissan, IBM, Workday and Rodan + Fields.

NOMOBO is a data-driven broadcast content agency creating world-class campaigns that engage global audiences and grow followers, sales and brand value. The company’s heritage is in electronic dance music concerts and festivals and therefore brings more energy, excitement and engagement to its broadcasts than anyone else in the industry.

GPJ, which is part of Project Worldwide, is an American multinational corporation that specializes in event and brand marketing. GPJ operates primarily as a marketing and advertisement firm, providing digital, multimedia and physical marketing interactions, as well as offering brand management services and consulting.

Our role in the transaction

Oaklins’ team in the Netherlands acted as the exclusive sell-side advisor to the shareholders of NOMOBO, supported by one of Oaklins’ TMT teams in New York.