Helixa has been acquired by Telmar

Helixa has been acquired by Telmar, a portfolio company of Boathouse Capital.

Helixa is a forward-thinking audience insights platform that uses ethical AI and machine learning technology to connect data sources in one easy to use tool. Helixa helps brands and marketers connect in a more deep and meaningful way with audiences that matter most to them, and ensures that detailed research and a respect for privacy are not in conflict.

Telmar provides strategic targeting and media planning solutions to advertisers, agencies, media companies, and data suppliers. Over 25,000 users across 100 countries use Telmar systems to analyze thousands of consumer and media data sets to assess target markets, audience reach and frequency, and media performance. Data sets can be either syndicated data to which rightful access has been granted by the data supplier, or customers’ own proprietary data. Telmar provides data integration services which support fix fusion, ascription, and Telmar’s leading data integration technique: MultiBasing™. Telmar’s platform of systems is cloud based with applications available via desktop browsers and iOS mobile.

One of Oaklins’ TMT teams in New York acted as the exclusive financial advisor to the seller, Helixa, in this transaction.