Harrison Group LLC has been acquired by YouGov plc
The shareholders of Harrison Group LLC have sold the company to YouGov plc. Financial details have not been disclosed.
Harrison Group LLC is a leading marketing and strategic research consulting firm headquartered in Waterbury, Connecticut. It offers brand equity and positioning direction, opportunity assessment, market structure and segmentation, concept screening and volumetric evaluation, product/pricing optimization and syndicated research services. Combined with YouGov's existing US operations, the acquisition will double the scale of the US business and create a strong platform for future growth.
YouGov plc (Symbol: LSE: YOU, Stock Market: London Stock Exchange) is a global market leader in survey and market research, political polling, panel management, research operations and business consulting.
Oaklins' media specialist team in New York advised the seller in this transaction.
Talk to the deal team
Reed Phillips
Oaklins DeSilva+Phillips
Related deals
Infotreasury has been sold to Matera
Matera, a leading banking software company with world-class instant payments and core banking solutions, has acquired Infotreasury.
Learn moreFairness opinion provided to the independent Board members of Orange Belgium
The independent Board members of Orange Belgium have received a fairness opinion in the context of a contribution in-kind of VOO shares in Orange Belgium.
Learn moreEVIO has raised funds from Lince Capital for its international expansion
EVIO has secured a second fundraising round lead by Lince Capital, a Portuguese private equity firm, in order to fund its international expansion and reinforce its commercial activity.
Learn more