How will direct-to-consumer and always-on marketing force the MD&I sector to transform? Following the news that Unilever is considering not replacing its chief marketing officer, Oaklins’ global marketing data and analytics specialists John Matthews and Elaine Riddell discuss the probability of brands digitizing marketing operations and bringing them in-house.
They explore the opportunities emerging for agile agencies prepared to adapt to the new marketing models. In addition, we chart the latest valuation trends that illustrate the continued buoyancy of the market research industry.
© 2019 Oaklins. All rights reserved. Oaklins is the collective trade name of independent member firms affiliated with Oaklins International Inc. For details of the nature of affiliation, please refer to www.oaklins.com/legal.