Go to deals
TMT

Cronin has been acquired by Horizon Group of North America

Cronin, Connecticut’s largest independent full-service marketing agency, and Cronin’s visual content production company, Off Leash Studios, have been acquired by Horizon Group of North America. Together, the companies will continue to provide solutions to create winning customer experiences and build deeper brand connections and engagement to drive client growth.

Cronin is an US-based digitally driven, results-focused marketing agency that is propelled by technology, steeped in creativity and rooted in truth. The agency’s capabilities include strategy and analytics; advertising; content development; media planning, buying and optimization; digital services; public relations; social media; direct marketing and research.

Off Leash Studios is an agile team of directors, editors, producers, animators, photographers and artists who work with brands, production partners and agencies big and small to craft visual content that engages audiences, moves consumers and demands action.

Based in Southport, Connecticut, Horizon Group of North America is an insight-driven consumer and retail transformation expert with over 20 years experience. Horizon Group has successfully grown brands, started and scaled companies, led change, developed innovation, built business development partnerships and optimized communications. Specialty services include sales and marketing plan development, product and service innovation, brand identity, positioning and packaging, e-commerce and go-to-market strategies, and behavioral consumer research. Clients include consume products manufacturers, consumer services, retailers and restaurants in the US and Canada.

One of Oaklins’ teams in New York acted as the exclusive financial advisor to Cronin in this transaction.

Service
M&A sell-side
Parties
“We are building on the strong foundation of a thriving 73-year-old company that has doubled in size under the leadership of Kim and Steve. The three companies will take a disciplined approach creating leadership distance for our clients, anticipating change, opening new markets and leapfrogging competition.”

Mark Demuro

President, Horizon Group of North America

Talk to the deal team

 John  Kaiser

John Kaiser

Partner

New York, United States
Oaklins DeSilva+Phillips
 Jack  Noble

Jack Noble

Partner

New York, United States
Oaklins DeSilva+Phillips
 Kerry  Hatch

Kerry Hatch

Senior Advisor

New York, United States
Oaklins DeSilva+Phillips

Related deals

Vabi Holding B.V. has been acquired by Vitec Software Group AB
TMT

Vabi Holding B.V. has been acquired by Vitec Software Group AB

Vabi Holding B.V., the Dutch market leader in building simulation, energy certification and energy advisory software, has been acquired by Vitec Software Group AB. By joining forces, Vabi and Vitec will be able to further expand on the company’s strategy and vision towards the sustainable green building revolution.

Learn more
Syslore Oy has been acquired by private equity-backed Escher Group
TMT

Syslore Oy has been acquired by private equity-backed Escher Group

The shareholders of Syslore Oy have sold the company to Escher Group Holdings plc, a portfolio company of Hanover Investors Management LLP.

Learn more
Ferocia has been acquired by Bendigo and Adelaide Bank (ASX:BEN)
Financial Services | TMT

Ferocia has been acquired by Bendigo and Adelaide Bank (ASX:BEN)

Bendigo and Adelaide Bank (BEN) has entered into a share sale agreement to acquire 100% of the shares of Ferocia Pty Ltd for a consideration of up to US$86.3 million. BEN has partnered with Ferocia for more than nine years to deliver BEN’s e-banking app and internet banking platform and in 2018, the collaboration led to the launch of Up – Australia’s highest rating banking app.

Learn more