Italian Wine Brands (IWB), one of the largest Italian wine producers, has acquired Svinando Wine Club through its subsidiary Giordano Vini S.p.A. Financial details have not been disclosed.
IWB is one of the largest Italian wine groups and the first to be listed on the Milan stock exchange. It produces quality wine from the best-known Italian wine-making regions, and it distributes it globally through various sales channels. In 2017, IWB registered revenues of approximately US$190 million of which 70% were generated abroad.
Launched in 2012 and based in Turin, Italy, Svinando is an innovative B2C wine club e-commerce platform. It offers its products to B2C customers with accurate e-commerce approach and a flash sales model, operating three-day one-bottle-at-a-time offers at steep discounts. With more than 100,000 registered members, Svinando generated approximately US$1.2 million revenues in 2016.
Oaklins' Italian team advised IWB throughout the acquisition process and negotiations with the Triolo family, founders of Svinando Wine Club.
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