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Consumer & Retail | Private Equity

Hostess Brands has sold Hostess Superior Cake Products to Sara Lee

Hostess Brands, Inc. has sold Hostess Superior Cake Products, Inc. to Sara Lee Frozen Bakery, LLC (Sara Lee).

Hostess Superior Cake Products is a leading producer of distinctive, indulgent sweet baked goods including iced cookies, brownies, madeleines and éclairs, which are sold in the rapidly growing in-store bakery market within grocery chains, club stores and superstores nationwide.

Sara Lee, a portfolio company of Kohlberg & Company, LLC, is a leading provider of frozen bakery and dessert products marketed under premier brands such as Sara Lee, Van’s, Chef Pierre and Bistro Collection.

Hostess Brands (NASDAQ: TWNK), with a market capitalization of over US$1.8 billion, is one of the largest packaged food companies focused on the sweet baked goods market in the USA.

One of Oaklins' teams in the USA served as the exclusive financial advisor to Hostess Brands, Inc. in its divestiture of Hostess Superior Cake Products, Inc. to Sara Lee Frozen Bakery, LLC.

Service
M&A sell-side
Parties
“Oaklins' team has been a long-term trusted advisor in the snacking category. At Hostess, we have worked with them on multiple transactions, both as our advisors and across the table as the seller’s representative – in every case we’ve been impressed by their industry expertise and tireless efforts to achieve an extraordinary outcome. In the sale of our Superior on Main division to Sara Lee, the team drove value by crafting a compelling investment thesis, highlighting Superior’s differentiated capabilities and pre-emptively identifying strategic synergies. We appreciate their dedication to Hostess and their efforts to deliver maximum shareholder value.”

Michael Cramer

Executive VP & Chief Admin. Officer, Hostess Brands, Inc.

Talk to the deal team

 Craig M. Gibson

Craig M. Gibson

Managing Director

Boston, United States
Oaklins TM Capital
 Paul R. Smolevitz

Paul R. Smolevitz

Managing Director

New York, United States
Oaklins TM Capital
 Kevin  Atchue

Kevin Atchue

Associate Director

Boston, United States
Oaklins TM Capital

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