WACUL has been acquired by TBS HOLDINGS

May 2025 — TBS Holdings, Inc. has conducted a tender offer (TOB) for WACUL Inc., a company providing AI-driven analysis and consulting services in the digital marketing field, and has made it a consolidated subsidiary.

WACUL is a Tokyo-based SaaS company specializing in digital marketing support. The company develops and provides AI Analyst, a web analytics and optimization tool powered by artificial intelligence. With around 93 employees, the company recorded approximately US$12 million in net sales for the fiscal year ending February 2025. WACUL primarily serves mid-sized to large domestic enterprises, offering data-driven recommendations to optimize web traffic and improve conversion rates (CVR). In addition to its core SaaS business, the company also provides customized consulting services. Leveraging its proprietary tools, WACUL excels in operational efficiency and scalability. Looking ahead, the company aims to expand its service offerings across the broader digital domain.

TBS Holdings is a Tokyo-based integrated media group that functions as a holding company overseeing various subsidiaries engaged in television broadcasting, video production, content distribution and event management. Through its core subsidiary, TBS Television, the group delivers content across multiple channels, including terrestrial broadcasting, BS broadcasting and video streaming platforms such as TVer and Paravi. The company boasts strong brand recognition and a wealth of content production capabilities. For the fiscal year ending 31 March 2025, TBS Holdings reported consolidated net sales of approximately US$2.7 billion and employed around 8,095 people. While its primary audience remains domestic general viewers, TBS Holdings is increasingly focusing on overseas expansion and intellectual property (IP) licensing businesses. Building on its media and content production foundations, the company is actively working to diversify its revenue streams in the digital domain.

Our role in the transaction

Oaklins’ team in Japan provided financial advisory services to WACUL Inc., including support for the special committee’s operations.