Market Research Spot On newsletter
10 January 2018
HIGH-LEVEL INDUSTRY INTELLIGENCE ON SHOPPER MARKETING:
The second edition of the Market Research Spot On newsletter focuses on how technology is transforming the field of shopper marketing. Long a slow-moving, reactive segment of market research, the infusion of new algorithms, sensors and databases, plus a bottomless well of cheap computing power, has brought shopper marketing alive.
As the article below, written by our colleague John Matthews, observes, shopper marketing is now a dynamic, in-the-moment activity, in which data is gathered and analyzed quickly enough to influence behavior before a shopper can click to a new site or walk to the next aisle.
Subsequent issues will continue to track this dynamic industry and emphasize critical trends.