Biscuits Marian has completed a strategic alliance with Cerealto
Cerealto, the international business of Spanish food firm Grupo Siro S.L., has acquired Biscuits Marian.
Biscuits Marian is a high quality Mexican cookie producer and distributor company with more than 50 years in the market and presence in Mexico, USA and Central America. Over the last 20 years, the company has gone from having 10 products in the market to more than 100 presently. Biscuits Marian will continue producing biscuits under the same brand.
Cerealto is an independent company leading the international development of Grupo Siro. Founded in 1918 and based in Palencia, Spain, Grupo Siro engages in the production and sale of food products in Spain and internationally. It offers cookies, biscuits, pastas, sliced breads, pastries, cakes, frozen desserts, breakfast cereals and cereal bars.
Bruno Del Rio, Latin American Market Director at Cerealto, said: "We will continue producing Marian biscuits from the Tepeji factory as today, and we will be able to serve other clients in Mexico and the USA. In this first phase, we will work to optimize processes, facilitate the transfer of production and investment and strengthen teams with a particular emphasis on quality, food safety and R&D."
Oaklins' team in Mexico advised the seller in this transaction and helped them plan and execute their alliance process with Cerealto, Grupo Siro´s international business development branch.
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